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It is first necessary to clarify that in our approach to this project, we view the act of paying attention to the present as a facet of mental hygiene which contributes to physical and mental health. We are not searching for transcendence or devotion. Attention is a resource which is provided to us by nature, and something which every one of us has the right to adopt for our own use. Our approach focuses on hygiene. In order to make our message more accessible we have strived to write in clear, simple language, in order to most accurately describe the physical sensations that come from being present in the moment: A language orientated to action and experience.

We believe that mental attention to the present is a facet of mental hygiene and can be incorporated into the everyday lives of people, businesses, local communities, centres of learning, governing bodies, public services and all areas of human activity. We treat the act of paying attention to the present, as a facet of personal mental hygiene, with the same degree of importance that we give to brushing our teeth on a daily basis. We treat the act of paying mental attention to the present, as a resource of mental hygiene, with the same degree of importance as we give to respect in our social conduct. 

On a personal level, the foundation of becoming more present in the moment in daily life is intention: An intention that arises from making efforts and taking responsibility in life. This is because it is from here that we derive our serenity which affects us individually, which then through us, affects others. 

We rarely pay attention to our own presence, and this causes us to be dragged through life by a noisy, unhelpful chatter.  We go through life accompanied by a background noise produced by our involuntary thoughts. The painful discomfort which this noise causes us affects and conditions us both mentally and emotionally, making us liable to deal with situations we face in our daily lives in an unhealthy way. This perturbing noise effects our lives negatively and is a source of unhappiness and suffering. We lose energy and flexibility, we get stuck in negative ways of viewing things, we get angry easily and lose the ability to manage the challenges of life. It is our responsibility to pay attention to what we are living as we go through life.  

Practicing living attentively and with our intention focused on the present is an act of mental hygiene and a personal responsibility of our own hygiene.